About me
I work at the intersection of design, strategy and communication. My specialty lies in crafting visual systems for corporate reports, strategic plans, and stakeholder communications that don’t just look good — they make sense, feel aligned, and work across teams.
From annual reports to city-wide campaigns, I’ve partnered with government departments, not-for-profits, and corporate teams to turn complex content into compelling, audience-ready publications.
My background
I began my career grounded in hands-on, traditional design practices — letterpress and hand lettering — teaching me fundamentals such as process, personalisation and finding perfection in imperfection. These foundations still influence how I approach every project today: with thoughtfulness, attention to detail, and a deep respect for communication design as both craft and strategy.
Over the years, I’ve worked with in-house teams and freelanced, giving me a unique perspective: I understand the internal pressures of approvals, timelines, and templates — and I know how to guide external creatives and stakeholders to deliver aligned, brand-consistent outcomes.
Today, I specialise in designing publications that help organisations articulate their value, share their vision, and communicate with confidence.
My approach
Design is more than decoration — it’s a tool for clarity and connection.
Here’s how I work:
Collaborative by default: I listen first. Briefing may happen at the beginning but a strong brief, direction and purpose is the heart of good design. Every publication starts with understanding your goals, content, audience, and approval layers.
Systems-focused: I design visual systems that scale. Whether you need a single report or a template suite, I build for clarity, consistency and ease of use.
Insight-led: I bring structure to complexity. My layouts guide the reader, highlight what matters, and reflect your brand’s tone with intention.
Consultative mindset: I’m not just a designer — I’m a partner, here to make things as easy as possible for you. I anticipate needs, streamline feedback loops, and work across departments to ensure smooth delivery.
Who I work with
With experience spanning government, commercial businesses, not-for-profit and community organisations, my work has supported teams across:
Surf Life Saving Queensland
Logan City Council
QSuper
Finlease
Scroll down to view more of my work or click the button below to get in touch about collaborating.
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